The software integration world is weird and interesting. People who aren’t close to it typically don’t even know it exists. Teams that need to buy integration products or services typically don’t really want to do it. Yet, it’s incredibly important. The SaaSification of the software industry, emerging frameworks for rapid…

We’re about to go through a period of creative destruction in the integration software industry, currently heavy with vendors calling themselves “iPaaS” (integration platform-as-a-service). I believe that the unit economics of an iPaaS business are extremely challenging. …

I’m excited to announce that Blended Edge is now officially a member of the Open Integration Hub community. This represents a formal commitment to bring Open Integration Hub to the world and to contribute back to the project. This is big news for Blended Edge! This technology partnership will be…

I’m coming back to Medium to share ideas about software integration and SaaS from my voice. Our company blog is the company’s voice and the company’s perspective, and it’ll overlap with mine in a number of places. I’m the CEO/cofounder. It probably should, albeit not exclusively. This will be my…

If you don’t have an opinion, learn enough to form one. — One of my favorite questions to ask an interview candidate is, “What’s your opinion on that?” I ask, because the ability to formulate and communicate an opinion about a given topic is a strong indicator that you intimately understand the topic. It’s how I filter out the I-heard-that-term-once nonsense that…

We can’t become Agile marketers until we understand what organizational systems define agility. — Image borrowed from http://www.mhi-global.com/products/ We need a way to define the Agile Marketing organization, so that a tangible framework can emerge. Retrofitting Scrum to marketing processes simply isn’t the answer. We need to step back and understand the fundamental systems that create an Agile organization. We need an abstraction of…

There’s one big thing holding us back from an Agile marketing revolution: Scrum. — This is not my image. I’d be happy to credit you, if it’s yours. The marketing world is changing, as the principles of agility — the ones that changed how we build software — make their way onto the CMO’s radar. The need for flexibility, continuous improvement, and rapid decision…

No matter how well you know your technology, writing a book is a whole new ballgame. — Photo from http://live-stock.deviantart.com/ When Peach Pit Press asked me if I was interested in writing a book about Adobe Experience Manager (formerly called CQ5), I was flattered and excited. It’s not the kind of request someone receives often, if ever, during their career. In fact, it wasn’t even a tangible…