Blended Edge & Open Integration Hub: A New Model for SaaS Product Integration

I’m excited to announce that Blended Edge is now officially a member of the Open Integration Hub community. This represents a formal commitment to bring Open Integration Hub to the world and to contribute back to the project.

This is big news for Blended Edge!

This technology partnership will be a key piece of our approach to solving the software connectivity conundrum. It helps us to tackle this tired problem with a unique perspective. Most importantly, it helps us empower our customers, the software producers who depend on integrations for growth, to deliver best-in-class connectivity.

In this post I’m going to explain where Open Integration Hub fits into our offering and why that enables us to help SaaS vendors deliver integrations faster, easier, and more cost-effectively.

Integration is something that no one really wants, but everyone needs. This is true of the end users of software products. Therefore, it’s also true for the teams who build those software products.

As a SaaS provider, your customers demand integrations. You must have a way to provide those integrations.

Thus, a decades old industry has emerged of companies who either “build the integrations for you” or “sell you a tool that makes it easy”. Billions of dollars have been made selling you (and your users) something you both don’t really want, but you both absolutely need.

Many SaaS providers feel that these options aren’t palatable, usually for budget and/or strategic reasons, so they just start building integrations themselves.

We’ve talked to a lot of SaaS leaders — heads of product, heads of engineering, founders, CROs, partner managers, and even the VCs who might sit on your board. We are seeing common requests from these software teams that are left mostly unaddressed by the currently available solutions.

  1. A growing number of software producers see it as important to own their integrations, and this is often a key reason these teams tend to choose to build in-house.
  2. Likewise, many teams are concerned about introducing a third-party relationship into the mix, because of its potential for damage to the customer relationship.
  3. These teams are also concerned about becoming beholden to one integration vendor who has an outsized influence over their customers.
  4. The gradual rollout of data protection regulations across the world also makes flowing your users’ data through a third party riskier than it used to be.
  5. But, these teams still don’t tend to find that building and maintaining bespoke integrations in-house particularly successful. They have to do it (for above reasons), but they struggle to do it well.

This isn’t every software team, but we see this becoming more common all the time. It’s clear there is a demand for a different solution that’s somewhere between third-party embedded iPaaS and building bespoke integrations with your engineering team — a team that probably isn’t trained to and probably doesn’t want to spend tons of time building and babysitting integrations.

Open Integration Hub is a full-featured integration framework, based on modern, cloud-native architecture. It provides almost every capability you would need to provide integration for your end users. Open Integration Hub is also backed by an open source community and licensed via the Apache 2.0 software license.

At Blended Edge, we’re building the operating system for your connectivity program — the tools and processes that handle all the hard parts of SaaS integration projects. If you want to “own” your integrations, Open Integration Hub can be your runtime that we plug into.

It means that you don’t have to outsource your integrations to a third party iPaaS, but you can still leverage existing tech to have full integration capabilities.

It means you don’t have to flow your customers’ data through someone else’s servers. (We deploy OIH into your infrastructure.)

It means you don’t have to build everything from scratch.

We package the open source framework up nicely for you, so it’s relatively quick and easy to start using its integration building blocks to deliver value for your users.

The open source approach isn’t right for everyone, and that’s why Blended Edge also works with commercial iPaaS when that best fits the needs of our customers. But, our new partnership with Open Integration Hub means that everyone now has a tangible way to consider the cost savings, risk adjustment, and IP retention that comes with building integrations on open source tech.

We’re excited to build our products alongside Open Integration Hub. We’re excited to be able to offer those products, our value-add services, and packaged deployments of OIH as a combined solution for our customers.

This is a fundamentally different approach to solving SaaS connectivity. And, we’re looking forward to working with the software companies who want to approach integration in a fundamentally different way.

It’s time to get started, together.

Cofounder and CEO of Blended Edge. Singer/guitarist in Local Tourists. Head of Guitars Not Guns Ohio. Ohio born and raised.

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